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Cycling event pulled in crowd of 250,000
Thursday, 12 December 2013
An independent report commissioned by The Tour of Britain has revealed that the Devon stage, hosted by Devon County Council (DCC) on September 20th, attracted 250,000 spectators.
The stage started in Sidmouth and followed a route including Sidbury and Honiton as the cyclists made their way towards the finishing line in Haytor on Dartmoor.
The report also says that the 10th anniversary edition of Britain’s biggest professional cycle race generated almost £5.9 million of additional spending in the county as crowds lined the 85 mile (137km) route.
A TV audience of more than 2.8 million people in the UK tuned into the coverage of the Devon Stage on ITV4 and Eurosport - and the race was also broadcast to 166 countries worldwide.
Councillor Stuart Hughes, DCC Cabinet member for Highways, said: “These are hugely impressive figures for Devon and The Tour of Britain has again shown its worth to our local economy.
“The spending generated by the event demonstrates why we have invested in the tour in recent years, and Devon has again been highlighted to a global TV audience as an important cycling destination.
“We were fortunate with the weather but the crowds, the atmosphere and the route of the stage all added to a special day to mark the 10th anniversary tour.
“Everyone who turned out really enjoyed the occasion and I’m pleased to see so many people have said that watching the tour has inspired them to cycle more regularly.”
Councillor Iain Chubb, East Devon District Council’s Cabinet member for Environment, added: “The Tour of Britain is the UK's biggest professional cycle race and the country's largest free-to-watch live sporting event.
“Sidmouth enjoyed hosting the start of Stage Six and East Devon turned out en masse to watch this spectacular stage set off from our magnificent Jurassic Coast.
“We embrace the tour and do hope the organisers will continue to look at East Devon as a venue for one of the stages.
“It is a brilliant sporting event and we welcome the great benefit it brings both to the local economy and to raising the profile of cycling, as well as promoting Sidmouth and East Devon to an international audience.”
All content © of Pulmans Weekly News unless stated otherwise.
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